Posts Tagged Servers

Understanding Ad Servers

An ad server is simply a computer or web server. This server is backed up by a database, which stores the advertisements and used them in internet marketing. The web server delivers those advertisements to website visitors. The web server content is constantly updated, so that the ads displayed web page or website contains new advertisements when the page is refreshed or visited by a user.

  • Ad serving: Ad serving is the service and technology, which places ads on websites. The purpose of the ad serving technology companies is toAd server deliver the targeted ads based on the website visitor’s interest. These companies provide software to the advertisers and websites to serve ads, different advertisement campaigns progress monitor, count the ads, and choose ads that make advertiser or website most money. These will helps for an advertiser to determine Return On Investment (ROI) on a particular website.
  • How it works? When a visitor visits your website, it will display ads along with the content. If you are subscribed to a third party ad server, they place the ads. Means content is from your site and ads are from other website or server. Browser assembles all the information that fed from different sources because both website’s original content and the ads appear on the same page. To assemble the ads correctly, website directs the browser to collect the data from different website’s ad server.
  • Functionality: The functions of the ad servers are uploading rich media and advertisements, trafficking advertisements according to different of business, targeting ads to different content and users, optimizing and tuning based on results, reporting interaction metrics, post impression activities, post click, clicks and impressions. The other advanced functions are frequency capping which makes users to see the ads for a limited time as well advertisers can also set a frequency cap on spending of money and limit their ads. Sequencing ads provides users to see messages in a specified order. It is also called surround sessions.Ad server
  • Optimization and targeting: One aspect of this technology is semi-automated and automated. Which means targeting, placement, optimizing bid prices or other characteristics? Significant methods in ad serving technology include behavioral targeting, contextual targeting and creative optimization.

An ad server can be run by third party or locally or remote ad servers. Remote ad servers serve the ads different domains, which are owned by different publishers. The ads delivering by these are from a central source, so the publishers and advertisers can track their online advertisement distribution. It is single location for distribution and rotation of the ads across the web. Local ad servers are run by a single publisher. It can allow serving the ads to that publisher’s domains.
Read the rest of this entry »

Tags: , ,

Advantages of Ad Servers

An ad server is a software platform. It tracks the distribution and placement of advertisements. Generally, most of the ad serving companies will adserverprovide suggestions and reports to maximize data benefits and to improve the campaign performance in the future. In this article we will see the advantages with ad servers.

  • With an ad server, there is no need to rely on the vendors for your campaign statistics. The payment is not based on vendor report delivery, but it is based on actual delivery.
  • You can access the statistics throughout the campaign. These real time statistics will allow you to ensure and revisions of your campaign performance.
  • Removing the old ad and adding a new ad needs a few simple clicks.
  • Multiple ads can get displayed and rotate together in one placement. It is including ads from affiliate programs or ads from ad networks and from your own advertisers.
  • You can stay in control with the ad servers on your ads. From your available impression inventory, you know how often each ad takes, and where the ad shows on the website. Ad server can optimize your ads using your chosen criteria; it helps to display ads better and more often.
  • For audience engagement and efficiency, multiple creative pieces can be compared and used. Modification is easy for certain improperly performing creative pieces.
  • With the multiple landing pages, you can get the ability to compare and use various landing pages for each creative piece. In addition, at any time landing pages can be swapped out.
  • With the ad servers you will have the capability of serving and interfacing rich media.
  • You can test multiple ad locations or ad versions to see which is better for your revenue and for your advertisers.adserver
  • Advertisers have their own accounts to view CTRs, clicks, impressions and visitors seeing their ads. Since you put your advertisers in control, this is beneficial to them, or you can schedule a weekly automatic email report to their inbox.
  • Your advertiser and you can target a narrow and specific group of visitors from a specific time zone, interest, city, or region.
  • On the user’s web browser a cookie will dropped when they exposed to the ad. The banner receives credit for site visit, if the visitor ends up skipping the advertiser’s website.

Experiment and try with different pricing models like simple flat rate, CPA, CPC or CPM can be possible. Each of these formats can have a different rate. Promotion of own advertising opportunities or up-sell or cross-sell of other related products can do from the same spot. To display and manage the ads, ad server is a very flexible tool and that keep the ideas alive.
Read the rest of this entry »

Tags: ,

Benefits of Using Microsoft Exchange Server

To make e-mailing faster and more efficient, Microsoft has designed this software product called Microsoft exchange server. Most of the companies are using this server for e-mailing purpose.

The main benefit of using this Microsoft exchange server is that it improves the security features which are included in the package. For eliminating the different threats like viruses, spams, hackers etc., this software package plays an excellent role in maintaining its security features. Email will be remained confidential by using this software. By using this software package in any company, the company feels confident about the protected e-mail system and it even allows the employees to utilize the e-mail system at its full potential.

Apart from providing the security, the company even allows the remote access of the e-mail i.e. the e-mails can be accessed from any part of the world. Employees can respond to the company’s needs and can access all the documents from anywhere. The main reason behind making the e-mail and the contact management simple is the email platform that is Microsoft Office Outlook. It is used by the Microsoft Exchange Server for making trouble free e-mail messaging. By using this Microsoft Office Outlook, the features which are included are the calender features, Scheduling features, voice mail storage, and contact management programs.

Monitoring facility has also increased by the usage this server. By using the monitoring facility, the issues can be detected before the losses have occurred. Access to the address books, access to e-mail accounts from any configured computer and the file sharing can be done more efficiently.

Read the rest of this entry »

Tags: ,