Posts Tagged Search Engine Optimization

Characteristics of a Good SEO Provider

There are a number of SEO providers in the industry who will promise to make your website listed on top of the search results and get targeted audiences. However, these promises are easier to say than getting it done. They may claim that they are able to provide SEO services, but you need to be very careful in choosing and understanding the characteristics of a good SEO provider. Here are a few characteristics that you need to look for:

  • In-depth knowledge: A good SEO provider has professional skills and thorough knowledge on Internet marketing strategies and is updated on the changing patterns of the industry. You can however, search on the Internet to find good and professional SEO providers.
  • Professional team: The backbone of a good SEO provider is its professional team that comprises of talented, experienced and knowledgeable staff. In SEO there are different techniques used, and a professional team consists of web developers, web designers, graphic designers, content writers, research analysts, etc. They are good in their respective area and execute their work in a professional manner.
  • Follows ethical strategies: A good SEO provider will follow the guidelines of search engines like Google, Yahoo, Bing etc., and work accordingly. They don’t use wrong methods to list their clients website in the first page of search results. Getting the results of good SEO practices may take some time, but in the long run you will see desired results.
  • Transparency: A good SEO provider will give its client clarity on the monthly link building reports and SEO reports. They will also communicate with the clients on a regular basis to keep the client updated on the marketing results.
  • On time delivery: They deliver the report to the client on time as they have mentioned in the contract. They make sure that they stick to their commitment.
  • Customized services: They provide customized services to the clients according to their requirements whether it is web designing, web development, web marketing, content marketing, etc.
  • Reliable results: Many SEO providers may claim to deliver quality results to your website. Don’t get carried away by such claims because only good SEO providers will focus on reliable and long term results.

Choosing a good SEO provider may be a difficult task, especially for those who are not aware about the SEO industry. Therefore before choosing a provider for your website make sure you thoroughly research several choices and get the right provider for your business.
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Usefulness of On Page SEO For Auto Dealership Websites

website monitoring serviceThe on page SEO process uses content of a specific page to optimize for better page rankings. Most search engine optimization companies and professionals says that, it is the best and basic way to get good rank on search engines. Now, we will see the usefulness of on page SEO for auto dealership website.

  • Header tags: In the search engines keywords and phrases are important. They search in header tags. When the number in the header tag increased, the importance is decreased. For example, H1 tag is important than the H2 or H3 or so on. In onpage SEO, the header is most relevant to the main content of the webpage. Therefore, keywords in the header tags automatically find and navigate to the page.
  • Information about images: The images are crucial for a auto dealership website. Most people search for them in search engines also. When they are searching the traffic will come to your website. The search engines look for the image name and for the alt tags to find the images in the websites. While in search engine optimization, the optimizer gives proper names to the image and to the alt tag to find in the results.
  • Optimized content: One more important factor for on page SEO is content. They will search for the content, based on the queries given by the user. So content is the most important for a website. It should be good, qualitative, have keywords, etc. Search engines check for the content or text in the website along with whether it is copied from other websites. Genuine content is required especially for auto dealership websites, because there are so many websites continuously give the updates, news, discussions, reviews etc. on automobiles.
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  • Keyword optimization: Keywords are important to show the websites in the search engine results. Keywords are identified and placed in different places in a web page. It is in content, meta tags, header, etc.
  • Internal linking: It is difficult to control external links to the website. But links from one page to another page within the website control is easy. While creating a link from one page to another page, SEO optimizer use same keywords. For example, the list of car models is available in a page, when the visitor click on the link on a car model name, it will go to the same model details page.
  • Meta data: Meta data is another best practice practice for page ranking factors. Google and other search engines find web pages or content by checking or looking meta data. This process includes checking meta title, meta description and meta keywords.

On-page search engine optimization is purely based on content, which is clearly understood by the search engines. This helps your website rank well in search engines.
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Search Engine Advertising Tips for Car Dealerships

Before buying a new vehicle, shoppers check media sources. However, the dealer website is one of the sources that continues to grow in importance in an auto shopper’s purchasing journey. The prospects should be able to find the dealership website before they use it. To stay competitive with search engine advertising in your local market, it is essential to establish some best practices at the time of setting up paid search campaigns to promote your dealership inventory. By implementing the following practices, you can reach the targeted shoppers as they’re searching online.

  • Campaign creation with makes and models: Consumers are able to find the car they are searching for and your dealership easily, is the primary factor to remember before you are going to start a paid search advertising campaign. So using of model and make keywords along with your location is very important to shown in the search results when someone searching for them.
  • If you have more than one make, it is better to create separate campaign for each of them to get the maximum from your advertising. This will provide a facility that you can effectively control and monitor the performance and budget for each campaign. However, it may look like a good strategy to extend the budget by combining all the makes you sell into a single campaign. In those cases, you will not be able to control or divide your spending for each brand. Then, create ad groups by model within the campaigns.

  • Keep your dealership name in keywords: Do not forget to keep your dealership brand name as keyword along with makes and models keywords. Keeping the dealership name as a keyword in the list makes you to display in the search results when users search with your name and your online presence will increase with the number of search results in the search engine page increase.
  • Make sure to reduce current inventory: Spend for the advertising on the old car models that you have from more or less a year in your physical inventory. New car models can make excite the customers. Don’t spend precious advertising dollars on those you don’t have at present. Update text ads with new offers to sell quickly.
  • Understand OEM guidelines: At the time of bidding on competitor’s offers, it is important to understand the OEM (Original Equipment Manufacturer) guidelines and the financial impact to your campaigns. Bidding the same OEM dealerships is generally against for most OEM guidelines. For instance, a Toyota dealer bidding on another Toyota dealer’s terms is often against the OEM guidelines.

The lifetime value of a happy customer is more than profit on one transaction. When you set up a search ad campaign, it will generate some calls for service. Actually, these are not bad calls. If the customer is satisfied with the service that you provide, he will be a customer for you for many years to come. So don’t leave the calls that you got for service and make them for long term.

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How to Get High Rankings on Search Engine Results Page

The main objective of every website is to rank top on the search engines. This is possible when the people search for your website with the related keywords. Basically you should know the factors, which influences the search engine ranking, so that you can focus your efforts on them.

There are two main factors that influence your website in search engine rankings. They are on-page factors and off-page factors. The on-page factor influences directly on your website and are hosted on server such as, content, Meta tags and header tags. While the off-page factors encompasses things that affects outside the website and influences your rankings such as, link popularity.

Things you can do to improve search engines rankings
Good content, Page titles and Meta tags are the three major factors to increase your website ranking on search engine results pages. Beside these 3 things there are few other things that can improve your rankings. They are:

  • Use Target Keywords in the Content: Find the keywords that users frequently type in the search engines to find their sites. Get these target keywords in the content of your pages, in titles, in tag descriptions and at all the places where they make sense in real sentences.
  • Get High Value Links: The efficient way to determine High Value Links is to install Google Toolbar and use the Google’s Page Rank to determine link value. This is because if there is more High Value Links it can lead to better search engine popularity. It is better to have few high quality linking than the than many irrelevant links.
  • Relevant Value Added Content: Append the appropriate value added content for your website. This includes articles, blogs, news, and relevant tools to your business or industry. If your site has 100 pages of good quality content then there is a possibility of ranking top, than the site that has only 10 pages.
  • Create A Site Map: The major search engines like, Google, Yahoo have their standards for website rankings. It enables your visitors and search engines to navigate your website.
  • Use More Text Than Images: To display all the essential names, content, or links use more text than images. Search Engines do not recognize text contained in images or flash content. If there is a need to use images, then always use the Alt tag to describe the link.
  • Revisit Keywords On Regular Basis: There are several ways to search for the similar text and the search patterns vary frequently. You have to use the keywords according to those changes.
  • Submit Site To Directories: These directories include Yahoo and DMOZ. DMOZ is the Open Directory Project and is used to power thousands of sites and directories. If your site is included in this directory it gets you links to 1000’s of other sites.

This information suggests the ways to improve the rankings of your websites at search engine results page. Besides these, you may also require some other suggestions, depending on your need.

Source: Marvist.com

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