Posts Tagged marketing and advertising

How to Choose Relevant Ad Server for Your Business?

adserverChoosing relevant ad server for your business is a tough task. Because in market we have a lot of options in ad servers. You need to select a tool which saves your time. Because time is a valuable consideration for every one. And also you need to select an ad server which will help you to increase your brand name in the market. You need to select a right partner. Because switching from one to another is very lengthy process and time taking process. Below are some tips for choosing the right ad server.

Identify your needs
Before starting you need to think what exactly you are looking in ad server.. Ad servers plays a major role in success of your business. Ideal servers can improve your business strategies. You need to think about the priorities of your advertising campaign like budget of ad campaign and targeted audience of your business, and quality of human resources.

Get the best fit
After getting an idea about your requirements you need to select a proper ad server for your business. Which will give high performance for a low price. You need to know thoroughly about the features which are offered by different ad servers. While considering the functionality you need to check about traffic-building, optimizing campaigns, uploading ads, targeting and reporting statistics. You need to compare all the ad servers which is providing different combination of above functionality. And finally you need to know about payment options.

ad serverConsider the below features:

  • Targeting: You need to know your ad server is capable of targeting levels.
  • Reporting : You need to check whether it is providing performance report or not.
  • Estimate : You need to verify that your ad server is giving daily estimation accurately or not. What is the overall usability.
  • Optimization : Optimization of ads means ad servers generally display ads which will give you more number of clicks frequently. And also it will help you track your ads easily.
  • Support : Different ad servers will provide different support. Some ad servers will give you an option such as 24/7 support, but some ad servers will not respond for your queries even for long time period. And some servers will provide you consultants who can talk to you in native language.

Considering the above points you need to select an ad server that is right fit for your business.
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Tips for Effective Contextual Campaign

Contextual advertising helps to target the visitors based on the website content. They can see the relevant ads that the visitors are searching for or reading in the website’s page. These advertisements are displayed in a vast number of websites that your ad network having to serve. The advertisement can be on websites or other media such as mobile. Now we will see some tips to lead the contextual campaign effectively.

  • Audience analysis: For a successful contextual advertising analyzing your audience will play a crucial role. Conduct a thorough internet usage habits study before you targeting a specific demographic. With this data, you can publish your ads during time slots where the internet usage by those demographics is high. You can deliver targeted offers and messages. It will increase overall conversions and brand image can grow substantially.
  • Exclude the less conversion sites: In case of contextual advertising, you need to track your click through ratio (CTR) and responses. With these, you can find some websites having high conversion rates and some are only increase advertising expenses with less conversions. Rather than using large negative keywords lists, exclude the worst performing websites from your campaign.
  • Keywords: Keywords are crucial in the contextual marketing. When you are creating a keywords list for your campaign, try to create thematic and broad list of keywords instead of using approximations and synonyms for a few words. The contextual advertising does not work exclusively scanning by matching keywords; it works by scanning for similar content, because such type of list is necessary. A list of synonymous or approximations keywords mean your ad displayed only on the sites that your keywords corresponding specialized only. A thematic keywords list will help you to reach a broader range of customers.
  • Make it attractive: Carefully observe your competitors contextual ads and consider them. Find and try a way to make your ads stronger in terms of both creativity and keyword selection. Remember, you really have to stand out, among that the contextual targeted ads morass out there. To boost up your click through rates, consider using powerful offers, capitalized text and customer testimonials. Do design differently for each type of advertising if you have different campaigns. Since the purpose of each type of ad, campaign differs. Try designing different descriptions for advertisements and different landing pages based on final goal of concern campaign.

Contextual targeting ads ensure a decent return on investment (ROI) and can introduce your business brand and products and/or services to millions of potential prospects. However, contextual ad campaign requires proper approach to attain proper success.
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Benefits of Hiring an SEO Professional for Your Small Business

SEO professionals design SEO services based on your business requirements to give you better rankings in search engine result pages. These professionals apply possible latest technologies which have great impact on your website to give successful results. Here you will see, benefits of hiring an SEO professional for your small business.

It frees you from understanding search engine algorithms: Search engines are smart and intelligent, they change rules in an attempt to prevent black hat techniques from delivering results. SEO experts have up-to-date knowledge on such modified algorithms and also on the nature of search engine in ranking sites. Based on this, they will make your site rank in search results. If you do it by yourself, it eats away your time, money and efforts in understanding how search engine works and how they rank your site. So, in order to avoid this, hire a professional SEO to save your time and efforts.

Understands your business requirements: SEO experts before starting an SEO campaign, thoroughly understand what are your business requirements like where you want to see your site in search engine. And also they do research on who are your target audience, what are the keywords used by your audience and also the strength of your rivals. Based on this, they set up a strategy to make up a successful SEO campaign.

You can concentrate on your business: When you hire SEO professionals, they will see all the activities relating to your site like optimizing, marketing and ranking. So, you will be having peace of mind to focus on the core activities of your business.

Delivers high end reports: SEO company provides you with periodic reports on the development of the project. This helps you to know whether it is performing as expected or not. At the end of the project, they deliver a detailed and comprehensive report that describe their inputs and also about the improvements in ranking your sites.

Greater return on investment (ROI): SEO experts monitor the metrics of SEO performance of your website. Based on that they make necessary adjustments to get you a greater return on investment.

In-depth knowledge and resources: SEO professionals have the experience, in-depth knowledge and resources of their industry. These things helps them to adjust their strategies on the changing search engine algorithms. Therefore, they deliver results in less time without your involvement.

Follows different techniques: SEO professionals are familiar with different types of techniques and they use only appropriate techniques which suites your business requirements. These techniques involves in development, designing and content of your website.

Drives traffic to your website: SEO providers follows different techniques to drive traffic to your website like cost per click, cost per impression and optimizing content, videos, images, etc., to drive traffic to your site.

Focus on long term success: SEO professionals strive to get long term success for your small business website by following white hat techniques and guidelines of search engines.

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How to Promote Your Brand By Advertisements?

adserverIn any business brand awareness is important as people will know about a brand or a product or a company. Advertisement is an easy and simple method in which you create awareness among people about your product. The main objective of advertisement is to promote the brand by creating awareness and thus to increase sales.

Advertisements deal with brands of various types. The objective of every advertisement is to attract the customers’ interest with the available information. When we look up the print media for advertisements – the process creates brand awareness with information on the product and brand logo. The print media advertisement shows the brand with colorful designs and easy quotations or phrase of sentence.

For example: magazine ads, newspaper ads, which advertise brand with colorful pictures. Such bright colors attract people thus help in creating brand awareness.Ad server

Similarly a radio or a TV advertisement comes with good slogans and visual effects which are easy to store in people’s mind. TV advertisements represent the brands with attractive presentation, where people can get the awareness about the product – size, design and color etc…

Advertisements show the brands with a pleasant look to attract the customers; some advertisements attract the customers with pleasant music or pictures. Marketing researchers say, advertising is an easy and more economical method of creating brand awareness. Read the rest of this entry »

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Types of Marketing Translations

Translations are not only confined to legal documents or websites, it is also an important part in marketing department. With the advent of internationalization, everyone is thinking of expanding their businesses. A business is sheer waste without marketing, as marketing is the only tool which connects the business with the target audience. Hence, when a business is thinking of extending its services to a niche market, it is a commonsense that it should adopt the native culture and language for communicating with them. Hence, the business is supposed to redesign all its forms of promotional strategies in to the native language. Here comes the need for a good translator.

A good translator, who has accurate and keen knowledge about the local tastes and preference and also language, is to be preferred. The purpose of a translator in marketing strategies is to translate the promotional activities adopted by the company in order to reach that particular audience. The basic types of marketing translations performed by a translator are:

Catalog translation: Catalog is a tool which gives knowledge about the various range of products offered by the company. Catalog translation is very essential as it makes the people understand the specialty of business.

Advertising Translations: Translation of advertisements is very difficult, as it requires high level of customization. For an advertisement to reach native people just word to word translation is not enough, inclusion of local culture, tastes, habits, etc., have to be taken in to consideration while translating.

Marketing Campaign Translations: These translations include customizing the campaigns according to the nativity of the target audience. Simple aspects, like culture, food, traditions, style, festivals, etc. have to be kept in mind.

Brochure Translations: Brochure includes each and every detail of the business. It actually gives a clear idea regarding what the business is about. Hence, translation of brochure is very important.

Sometimes, some of the marketing aspects require certified translations to avoid any legal claims or law suits.

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How to Get High Rankings on Search Engine Results Page

The main objective of every website is to rank top on the search engines. This is possible when the people search for your website with the related keywords. Basically you should know the factors, which influences the search engine ranking, so that you can focus your efforts on them.

There are two main factors that influence your website in search engine rankings. They are on-page factors and off-page factors. The on-page factor influences directly on your website and are hosted on server such as, content, Meta tags and header tags. While the off-page factors encompasses things that affects outside the website and influences your rankings such as, link popularity.

Things you can do to improve search engines rankings
Good content, Page titles and Meta tags are the three major factors to increase your website ranking on search engine results pages. Beside these 3 things there are few other things that can improve your rankings. They are:

  • Use Target Keywords in the Content: Find the keywords that users frequently type in the search engines to find their sites. Get these target keywords in the content of your pages, in titles, in tag descriptions and at all the places where they make sense in real sentences.
  • Get High Value Links: The efficient way to determine High Value Links is to install Google Toolbar and use the Google’s Page Rank to determine link value. This is because if there is more High Value Links it can lead to better search engine popularity. It is better to have few high quality linking than the than many irrelevant links.
  • Relevant Value Added Content: Append the appropriate value added content for your website. This includes articles, blogs, news, and relevant tools to your business or industry. If your site has 100 pages of good quality content then there is a possibility of ranking top, than the site that has only 10 pages.
  • Create A Site Map: The major search engines like, Google, Yahoo have their standards for website rankings. It enables your visitors and search engines to navigate your website.
  • Use More Text Than Images: To display all the essential names, content, or links use more text than images. Search Engines do not recognize text contained in images or flash content. If there is a need to use images, then always use the Alt tag to describe the link.
  • Revisit Keywords On Regular Basis: There are several ways to search for the similar text and the search patterns vary frequently. You have to use the keywords according to those changes.
  • Submit Site To Directories: These directories include Yahoo and DMOZ. DMOZ is the Open Directory Project and is used to power thousands of sites and directories. If your site is included in this directory it gets you links to 1000’s of other sites.

This information suggests the ways to improve the rankings of your websites at search engine results page. Besides these, you may also require some other suggestions, depending on your need.


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Role of Internet Marketing in Automotive Industry

In recent times, many retail businesses are considering Internet marketing as their preferred marketing solution to reach consumers. Many businesses consider taking their business online an issue with Internet Marketing. However, it’s about understanding, and utilizing current marketing trends effectively to enhance a business’s web presence. With Internet marketing, automotive businesses can take their services to higher levels.

Role of Internet marketing in automotive industry
When it comes to the automotive industry, Internet marketing plays a huge roll.

  • 24/7 services: Internet marketing brings 24/7 services to your business. As soon as you implement Internet marketing, your services are on air 24 hours a day, 7 days a week. Your services are made available to everyone through various Internet marketing methods like SEO, PPC, and Local search marketing etc.
  • Cost effective and flexible: Marketing for any automotive company through traditional media is expensive and the length of time your ad is visible to your consumer is limited. It is different when it comes to Internet marketing. Internet Marketing is cost effective and stays visible for longer periods of time and also appeals to a wider audience. This helps your automobile business reach both your existing and potential customers more effectively.
  • Improve credibility: Your website is an online representation of your business and it is your mouthpiece. All information about the company, and its products, are available on the website. Internet marketing provides your customers a place to read information about your business & services
  • High returns on investments: Costs of Internet marketing for your business are significantly lower when compared to the costs traditional offline marketing methods; such as TV, radio, and print. Internet marketing can represent your automobile business in a better way too. You can laser-target your audience very specifically based on multiple categories such as zip code & city. This means, ROI for Internet marketing is far better when compared to offline marketing, which works on mass marketing basis.
  • Two way communicative marketing: Anyone who searches for an automobile online should find your website in no time through online marketing. Search Engines provide an insight on how your potential customers are searching for services and their response to the various marketing methods you apply. There is two-way communication between you and your customers through Internet marketing unlike traditional marketing.
  • Add value and satisfaction: Internet marketing adds value to your automobile business with its tailor made solutions that are suitable for you. There is great satisfaction knowing the result of each penny you spend on Internet marketing.

Your automobile business can achieve measurable and immediate results by implementing Internet marketing. Internet marketing can help make your website easy-to-find, user-friendly, and convert leads.

Source: Search Optics

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Google PageRank vs Alexa traffic ranka

PageRank (PR for short) is the method by which Google evaluates the importance of any given site. Pagerank is Google’s way of deciding a page’s importance.

Google assigns a numeric weighting from 0-10 for each webpage on a logarithmic scale (like Richter scale), meaning that the gaps between the integers increase logarithmically the closer you get to 10. So, for example, the gap between the 2 and 3 is quite small, whereas the gap between 7 and 8 is huge in comparison. As such, boosting your PageRank from a 2 to 3 would be quite easy, and going from a 7 to 8 would be quite hard.

Does pagerank only matters for getting a high ranking?
No. pagerank is not the only thing that matters, things like keyword density, and the anchor text used to link to the site will also have varying degrees of effect on Google.

But somehow pagerank matters because it is one of the factors that determine a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.

At one point, PageRank (PR) was a major factor in rankings. Today it is one of hundreds of factors in the algorithm that determines a page’s rankings.
Google updates its algorithm regularly to keep its results relevant. So, the formula used to determine pagerank and Google rankings is not constant.

Alexa Traffic Rank:
This is a ranking system set by (a subsidiary of Alexa traffic rank gives rough indication of the traffic your website is getting. The traffic rank provides historical traffic data. The traffic rank number gives the three months aggregated data from millions of Alexa Toolbar users. And it is a combined measure of page views and users.

The lower your rating on Alexa the better. If you have a ranking under 100,000 then your website should be getting good traffic. 3,000,000 to 4,000,000 ratings are for new sites mostly, or sites with no traffic basically. While a rating of 1 will be for the website with the most traffic.

Alexa’s objective is to show the actual traffic of a particular website, the number that it shows serves as only a random sample of the actual traffic of that website. This is because only a small percentage of internet users are using Alexa toolbar, where Alexa Traffic Ranking algorithm solely base its computation and ranking. In addition to this, Alexa Toolbar works only with the Internet Explorer browser and on Windows operating systems.

Thus, Alexa Traffic Rank has a considerable percentage of error and doesn’t really reflect the exact and actual traffic of a website. But since the traffic was base on a random sample and assuming that the sampling is close to uniform, it could still be a good bases for giving idea of the amount of traffic and traffic ranking, just always remember that it has some percentage of error.

Google Pagerank and Alexa Traffic Rank though both attempted to rank the websites. On the other hand, they are entirely different in their objective, (Google rank web pages according to its popularity and importance based on inbound links while Alexa rank the websites according to its traffic, which is randomly sampled). That is why it is more often that they show a different and contradicting statistics, specially, for a relatively small and new websites.


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Know About New York International Auto Show 2010

Many auto shows are conducted across the world and many famous companies will parade their products in this auto shows. These auto shows are used for maintaining a good public relation between the dealers, manufacturers and the public. NewYork International Auto Show is one of the famous auto shows which is held in North America.

This show occurs only once a year. It is conducted in the New York city. This annual show will be conducted during the march or during the early April. Jacob Javits Convention Center will be held as the venue for this auto show. Initially, this auto show started in 1900.

Coming to the 2010 New York Auto show, this auto show was held between April 2nd to April 11th of this year. For every auto show, a few days ahead, a press preview will be conducted for the vehicles. The press preview for the vehicles is done from March 31 to April 1.

During the New York International Auto show, many new cars were introduced. Out of them, some of the world debuts which are being introduced are 2011 Acura TSX Sport wagon, 2011 BMW X5, 2011 Cadillac CTS-V Sport Wagon,2011 Chevrolet Cruze Eco, 2011 Chevrolet Cruze RS package, 2011 Hyundai Sonata Hybrid, 2011 Hyundai sonata 2.0T, 2011 Infiniti QX56, 2011 Kia Forte five-door, 2011 Kia Optima, 2011 Kia Sorento SX etc.

When coming to the North American Debuts the types of vehicles which will be paraded are 2011 BMW 335is, 2011 Hyundia Equus, 2011 Kia Sportage, 2011 Lexus CT200h, 2011 Mercedes-Benz E-class wagon, 2011 Mini Countryman, 2011 Mitsubishi Outlander Sport, 2011 Nissan Juke, 2011 Volkswagen Touareg/Touareg Hybrid, 2011 Volvo S60.

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Guide for Simple SMS Marketing

In general, SMSes are 160 character text messages which is used for communication between mobile phones and full form of SMS is Short Message Service. This is a very personal communication method. It is a fast communication way.

SMS marketing means sending the ad of a product or service to the mobiles through SMS or message by building lists of mobile numbers. There are many ways to build the list of mobile numbers, but they comply with rules which were set by the ACMA. Generally, online SMS system is used by the mobile marketers to manage the SMS marketing process. Bulk SMS systems are cost effective and functional.

How to get a permission to send SMS: Consent is two types such as:
Express consent: Choose in check box on web subscribe form. A person must not check this check box by default, the form should be completed and selected check box willingly by a person then it means they want to listen from you.

  • You can contact the persons, if business card is given to you by any one and you have explained that you will be in touch. There is a sign indicating that they will be contacted by SMS, if their business card is dropped by them in a fishbowl at a trade show.
  • The recipient or receiver of the message should have awareness about he or she will receive commercial messages in future days. An electronic messages can be sent to get consent, because it is also a commercial message. You need to maintain a record of consent and you can prove about it in future.

Inferred consent:

  • Consent through the existing relationships of business.
  • Consent through conspicuous publication of a work related number.
  • Consent can be indicated by publishing numbers on websites, in magazines, or other publications.

You should identify a relevant recipient to your messages. Suppose if you want to sent technology related product message then recipient should be identified as the IT manager. Like this you should select a relevant recipient.

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