Posts Tagged internet marketing

Types of Marketing Translations

Translations are not only confined to legal documents or websites, it is also an important part in marketing department. With the advent of internationalization, everyone is thinking of expanding their businesses. A business is sheer waste without marketing, as marketing is the only tool which connects the business with the target audience. Hence, when a business is thinking of extending its services to a niche market, it is a commonsense that it should adopt the native culture and language for communicating with them. Hence, the business is supposed to redesign all its forms of promotional strategies in to the native language. Here comes the need for a good translator.

A good translator, who has accurate and keen knowledge about the local tastes and preference and also language, is to be preferred. The purpose of a translator in marketing strategies is to translate the promotional activities adopted by the company in order to reach that particular audience. The basic types of marketing translations performed by a translator are:

Catalog translation: Catalog is a tool which gives knowledge about the various range of products offered by the company. Catalog translation is very essential as it makes the people understand the specialty of business.

Advertising Translations: Translation of advertisements is very difficult, as it requires high level of customization. For an advertisement to reach native people just word to word translation is not enough, inclusion of local culture, tastes, habits, etc., have to be taken in to consideration while translating.

Marketing Campaign Translations: These translations include customizing the campaigns according to the nativity of the target audience. Simple aspects, like culture, food, traditions, style, festivals, etc. have to be kept in mind.

Brochure Translations: Brochure includes each and every detail of the business. It actually gives a clear idea regarding what the business is about. Hence, translation of brochure is very important.

Sometimes, some of the marketing aspects require certified translations to avoid any legal claims or law suits.

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How to Get High Rankings on Search Engine Results Page

The main objective of every website is to rank top on the search engines. This is possible when the people search for your website with the related keywords. Basically you should know the factors, which influences the search engine ranking, so that you can focus your efforts on them.

There are two main factors that influence your website in search engine rankings. They are on-page factors and off-page factors. The on-page factor influences directly on your website and are hosted on server such as, content, Meta tags and header tags. While the off-page factors encompasses things that affects outside the website and influences your rankings such as, link popularity.

Things you can do to improve search engines rankings
Good content, Page titles and Meta tags are the three major factors to increase your website ranking on search engine results pages. Beside these 3 things there are few other things that can improve your rankings. They are:

  • Use Target Keywords in the Content: Find the keywords that users frequently type in the search engines to find their sites. Get these target keywords in the content of your pages, in titles, in tag descriptions and at all the places where they make sense in real sentences.
  • Get High Value Links: The efficient way to determine High Value Links is to install Google Toolbar and use the Google’s Page Rank to determine link value. This is because if there is more High Value Links it can lead to better search engine popularity. It is better to have few high quality linking than the than many irrelevant links.
  • Relevant Value Added Content: Append the appropriate value added content for your website. This includes articles, blogs, news, and relevant tools to your business or industry. If your site has 100 pages of good quality content then there is a possibility of ranking top, than the site that has only 10 pages.
  • Create A Site Map: The major search engines like, Google, Yahoo have their standards for website rankings. It enables your visitors and search engines to navigate your website.
  • Use More Text Than Images: To display all the essential names, content, or links use more text than images. Search Engines do not recognize text contained in images or flash content. If there is a need to use images, then always use the Alt tag to describe the link.
  • Revisit Keywords On Regular Basis: There are several ways to search for the similar text and the search patterns vary frequently. You have to use the keywords according to those changes.
  • Submit Site To Directories: These directories include Yahoo and DMOZ. DMOZ is the Open Directory Project and is used to power thousands of sites and directories. If your site is included in this directory it gets you links to 1000’s of other sites.

This information suggests the ways to improve the rankings of your websites at search engine results page. Besides these, you may also require some other suggestions, depending on your need.


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Role of Internet Marketing in Automotive Industry

In recent times, many retail businesses are considering Internet marketing as their preferred marketing solution to reach consumers. Many businesses consider taking their business online an issue with Internet Marketing. However, it’s about understanding, and utilizing current marketing trends effectively to enhance a business’s web presence. With Internet marketing, automotive businesses can take their services to higher levels.

Role of Internet marketing in automotive industry
When it comes to the automotive industry, Internet marketing plays a huge roll.

  • 24/7 services: Internet marketing brings 24/7 services to your business. As soon as you implement Internet marketing, your services are on air 24 hours a day, 7 days a week. Your services are made available to everyone through various Internet marketing methods like SEO, PPC, and Local search marketing etc.
  • Cost effective and flexible: Marketing for any automotive company through traditional media is expensive and the length of time your ad is visible to your consumer is limited. It is different when it comes to Internet marketing. Internet Marketing is cost effective and stays visible for longer periods of time and also appeals to a wider audience. This helps your automobile business reach both your existing and potential customers more effectively.
  • Improve credibility: Your website is an online representation of your business and it is your mouthpiece. All information about the company, and its products, are available on the website. Internet marketing provides your customers a place to read information about your business & services
  • High returns on investments: Costs of Internet marketing for your business are significantly lower when compared to the costs traditional offline marketing methods; such as TV, radio, and print. Internet marketing can represent your automobile business in a better way too. You can laser-target your audience very specifically based on multiple categories such as zip code & city. This means, ROI for Internet marketing is far better when compared to offline marketing, which works on mass marketing basis.
  • Two way communicative marketing: Anyone who searches for an automobile online should find your website in no time through online marketing. Search Engines provide an insight on how your potential customers are searching for services and their response to the various marketing methods you apply. There is two-way communication between you and your customers through Internet marketing unlike traditional marketing.
  • Add value and satisfaction: Internet marketing adds value to your automobile business with its tailor made solutions that are suitable for you. There is great satisfaction knowing the result of each penny you spend on Internet marketing.

Your automobile business can achieve measurable and immediate results by implementing Internet marketing. Internet marketing can help make your website easy-to-find, user-friendly, and convert leads.

Source: Search Optics

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Google PageRank vs Alexa traffic ranka

PageRank (PR for short) is the method by which Google evaluates the importance of any given site. Pagerank is Google’s way of deciding a page’s importance.

Google assigns a numeric weighting from 0-10 for each webpage on a logarithmic scale (like Richter scale), meaning that the gaps between the integers increase logarithmically the closer you get to 10. So, for example, the gap between the 2 and 3 is quite small, whereas the gap between 7 and 8 is huge in comparison. As such, boosting your PageRank from a 2 to 3 would be quite easy, and going from a 7 to 8 would be quite hard.

Does pagerank only matters for getting a high ranking?
No. pagerank is not the only thing that matters, things like keyword density, and the anchor text used to link to the site will also have varying degrees of effect on Google.

But somehow pagerank matters because it is one of the factors that determine a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.

At one point, PageRank (PR) was a major factor in rankings. Today it is one of hundreds of factors in the algorithm that determines a page’s rankings.
Google updates its algorithm regularly to keep its results relevant. So, the formula used to determine pagerank and Google rankings is not constant.

Alexa Traffic Rank:
This is a ranking system set by (a subsidiary of Alexa traffic rank gives rough indication of the traffic your website is getting. The traffic rank provides historical traffic data. The traffic rank number gives the three months aggregated data from millions of Alexa Toolbar users. And it is a combined measure of page views and users.

The lower your rating on Alexa the better. If you have a ranking under 100,000 then your website should be getting good traffic. 3,000,000 to 4,000,000 ratings are for new sites mostly, or sites with no traffic basically. While a rating of 1 will be for the website with the most traffic.

Alexa’s objective is to show the actual traffic of a particular website, the number that it shows serves as only a random sample of the actual traffic of that website. This is because only a small percentage of internet users are using Alexa toolbar, where Alexa Traffic Ranking algorithm solely base its computation and ranking. In addition to this, Alexa Toolbar works only with the Internet Explorer browser and on Windows operating systems.

Thus, Alexa Traffic Rank has a considerable percentage of error and doesn’t really reflect the exact and actual traffic of a website. But since the traffic was base on a random sample and assuming that the sampling is close to uniform, it could still be a good bases for giving idea of the amount of traffic and traffic ranking, just always remember that it has some percentage of error.

Google Pagerank and Alexa Traffic Rank though both attempted to rank the websites. On the other hand, they are entirely different in their objective, (Google rank web pages according to its popularity and importance based on inbound links while Alexa rank the websites according to its traffic, which is randomly sampled). That is why it is more often that they show a different and contradicting statistics, specially, for a relatively small and new websites.


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5 Important Tips To PPC Internet Marketing

ad serverAt this time a lot of people are turning to PPC search engine Internet marketing for their online business at the same time others are making money on their own websites by hosting PPC ads. Since your ad could end up one any number of sites that are related to your business, you need to design it well. Here are some important tips to make the most from PPC Management Internet marketing that will boost both your clicks and your business.

  • First design a simple ad. Always try to remember the three Cs of search engine Internet marketing: clear, clean, and concise. Be careful not to visually confusion your ad with needless junk.
  • Do not waste words. Frankly, you don’t have the room to waste words. Use only the briefest ones, and cautiously craft your ad title. Your PPC Internet marketing advertisement should be clean and concise.
  • Always target your audience. Use a keyword phrase that your customers will type in when looking for businesses like yours. Try not to think witty, think results. Put the keyword phrase in the heading as well as the main text of your PPC search engine Internet marketing advertisement.
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  • Use magnets. Words such as “free,” “discount,” “online coupon,” and “deal” are all attention-grabbers. Internet shoppers are also known to be fond of “instant” and “quick.” Don’t be scared to use them.
  • Try to offer something. Shopper want to know they aren’t going to throw away their time by visiting your site. Give them as much information about your business as possible without overwhelming them.

Whenever you get the visitors to your site, you simply need to tell them what to do. PPC search engine Internet marketing needs to be direct. If you want people to visit your site, give them an easy way to do it. So if you are new to PPC then select a good SEO company because they will offer PPC services and also Link building services, Web Marketing Research services, SEO services at affordable price so select best one in the market.

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T.V ad in CBS and NBC

Barack Obama planed a prime time TV ad before Nov 4, day on which elections are planned to held. Already advertising at record levels, Barack Obama has scheduled a half-hour commercial for prime time on Oct. 29, six days before Election Day.

Obama campaign officials said the campaign had secured a 30-minute block of time at 8 p.m. on CBS and NBC. CBS already was juggling its lineup to accommodate the Democratic presidential candidate, moving back an episode of “The New Adventures of Old Christine.”

Such a vast purchase of commercial time is of multimillion-dollar expense, but Obama has been spending dramatically on ads, overshadowing rival John McCain and the Republican National Committee.Adserver

Short political spots have been the traditional way for politicians to communicate with voters. But a prime-time, sitcom-length commercial would provide Obama an opportunity to make a closing argument to the entire country.

He was not shy about spending huge amount for the one ad and on Monday October 6, 2008, for instance, he spent $3.3 million on a single day of TV advertising. At that rate he will spend more than $90 million on ads through Election Day — more than the entire money Republican rival John McCain has to spend on his entire fall campaign.

This illustrates Obama’s continuing to reassure voters about his candidacy as an African American.

Suggested Reading:
5 Important Tips To PPC Internet Marketing
Differences Between Internet Advertising and Traditional Advertising
Online shopping Advantages and disadvantages
Online Banking Fraud Increases Significantly
Online Insurance Difficulties In Northern Ireland
IE 8 Gets Hacked Inspite Of Microsoft’s Lauds

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Differences Between Internet Advertising and Traditional Advertising

adserverSince the early 90’s, the internet has become known as a medium for advertising. It has also been favored by consumers and businessmen in public shopping and business dealings. Unlike any other media, like television, radio and print, internet advertising solutions with its low cost has become extensively used. And growth of internet users and also low cost inexpensive advertising solutions many Internet advertising agency is established in globally. And it has more capability for multimedia subject matter. It could capture texts, images, video and audio. Usually advertisers could produce logos, moving banners, animated and 3d imagery. With these in hand, advertisers mix these forms to produce successful and low cost internet advertising solutions.

Not only does reasonable internet advertising solution serve as a communication station, it also assists in an easy system for transaction and distribution. This is the only medium that could help people do business within a small period of time. With just one click and a money-saving internet advertising solution, shoppers could get all the information they need by visiting any web site. The businessman could get the services he needs. The company is happy doing business with their clients. The clients are happy doing business in the ease of their homes. Generally meeting person will need the time and money could be wasted, the low cost internet advertising solutions benefits the company in which the services and products are receiving sales and also customer get the maximum satisfaction.

ad server pricesLow-cost internet advertising solutions are able to guide other advertising medium because they were developed to be interactive. When a consumer reads and clicks on a web advertisement, it is easier and more convenient to respond or inquire with e-mail and business reply cards. Unlike other advertisings, low cost internet advertising solutions’ capability to answer feed backs in real time enables the companies to reply, resolves complaints and answer inquiries. Internet advertising solutions provide a low cost and effective resolution for attracting targeted, high quality customers. But conventional advertising could never be replaced. However, because of developments in the technology, people prefer their services online. With low cost internet advertising solutions present, the consumers, companies, advertisers and even the common people’s lives have been given a deserving contentment. Today many Professional SEO companies are offering these services at reasonable price.

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