Category: Technology

Understanding Ad Servers

An ad server is simply a computer or web server. This server is backed up by a database, which stores the advertisements and used them in internet marketing. The web server delivers those advertisements to website visitors. The web server content is constantly updated, so that the ads displayed web page or website contains new […]

Advantages of Ad Servers

An ad server is a software platform. It tracks the distribution and placement of advertisements. Generally, most of the ad serving companies will provide suggestions and reports to maximize data benefits and to improve the campaign performance in the future. In this article we will see the advantages with ad servers. With an ad server, […]

Why Does Your Website Need an Ad Server?

Ad servers help advertisers, networks and publishers with ad trafficking, campaign management and ad management. Ad servers have so many alternative names, those are click trackers, affiliate tracking systems, yield management platforms, ad network optimization systems, click tracking systems, video ad servers, mobile ad servers, advertiser management systems, ad tracking systems, ad platforms, ad serving […]

How to Secure Your Computer Software From Threat?

Computer devices, applications and software are delicate and vulnerable to threats. They can be exploited easily when proper care is not taken. Small businesses’ computers contains critical information related to the business like customer details, business details, partners details, etc. If their computer or application is not protected properly, they may land in trouble. So, SMB owners must be alert and protect the information stored in computers and applications from various threats like Virus, Trojans, Worms, Spywares, etc.

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