Today, the demand for digital printing is rising in packaging. This has made businesses focus on improving the value of the packaging by better quality and branding using color digital printing technology. Businesses choose digital printing technology because most packaging requires low volumes and packaging keeps on changing. There are thus multiple major benefits that make businesses use digital printing in packaging. We’ll discuss them here briefly.
Reduces supply chain cycle time
Before the advent of digital printing, conventional methods used to take nearly weeks for printing – from order placement to the release of the printed material or final material. However, digital printing has overcome all these challenges. It has reduced 50% of lead time over the offset printing. Digital printing will just take 5 to 10 days to complete the entire process from collecting materials to the final execution of the print. Thus, it helps lessen the supply chain cycle time.
More vibrant colors
The ease of the digital printing in making more vibrant colors along with the consistency has made marketers use this printing technology, as it helps them to use more realistic images than the traditional methods. Therefore, digital printing has become an ideal solution for packaging in industries like beverages, pharmaceuticals, foods and other durable and non-durable goods, etc.
Now-a-days packaging industries are focusing on the changes in the package versioning for various types of targeted consumers based on the age, gender, geographic location, etc. Therefore, it requires frequently changing the package versions, private labeling to target their audience. For the quality of easy and fast customization and fast turnout, packaging and marketers find digital printing an ideal option.
Brand owners are also focusing on online sales for which they require attractive packaging designs and digital printing is ideal for this continuously changing online world. This printing technology helps in maintaining the uniqueness in a brand, which differentiates it from others within the competitive market.
More sustainable and environmental friendly than conventional methods
Today, digital printing uses more sustainable materials such as mineral oil for printing by which it yields superior results than the conventional methods. Along with this, it also reduces the wastage of materials like ink and other support materials and printing plates which in-turn reduces the cost of printing. This overall reduces time consumed in printing and enhances the the efficiency of supply chain.
Further, digital printing uses inks with mineral oil as the prime ingredient, and it is approved for indirect contact with food.
These benefits makes digital printing makes advantageous for packaging industries over conventional methods.