Archive for February, 2014

Usefulness of On Page SEO For Auto Dealership Websites

website monitoring serviceThe on page SEO process uses content of a specific page to optimize for better page rankings. Most search engine optimization companies and professionals says that, it is the best and basic way to get good rank on search engines. Now, we will see the usefulness of on page SEO for auto dealership website.

  • Header tags: In the search engines keywords and phrases are important. They search in header tags. When the number in the header tag increased, the importance is decreased. For example, H1 tag is important than the H2 or H3 or so on. In onpage SEO, the header is most relevant to the main content of the webpage. Therefore, keywords in the header tags automatically find and navigate to the page.
  • Information about images: The images are crucial for a auto dealership website. Most people search for them in search engines also. When they are searching the traffic will come to your website. The search engines look for the image name and for the alt tags to find the images in the websites. While in search engine optimization, the optimizer gives proper names to the image and to the alt tag to find in the results.
  • Optimized content: One more important factor for on page SEO is content. They will search for the content, based on the queries given by the user. So content is the most important for a website. It should be good, qualitative, have keywords, etc. Search engines check for the content or text in the website along with whether it is copied from other websites. Genuine content is required especially for auto dealership websites, because there are so many websites continuously give the updates, news, discussions, reviews etc. on automobiles.
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  • Keyword optimization: Keywords are important to show the websites in the search engine results. Keywords are identified and placed in different places in a web page. It is in content, meta tags, header, etc.
  • Internal linking: It is difficult to control external links to the website. But links from one page to another page within the website control is easy. While creating a link from one page to another page, SEO optimizer use same keywords. For example, the list of car models is available in a page, when the visitor click on the link on a car model name, it will go to the same model details page.
  • Meta data: Meta data is another best practice practice for page ranking factors. Google and other search engines find web pages or content by checking or looking meta data. This process includes checking meta title, meta description and meta keywords.

On-page search engine optimization is purely based on content, which is clearly understood by the search engines. This helps your website rank well in search engines.
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How To Achieve Emotional Wellness

Strong physique does not imply internal strength. People who look bold from outside may be weak emotionally. You may surprising that what is emotional wellness? How is it related to health?

Here is the answer for all questions. We will discuss slightly about emotional wellness and stress more on title.

Emotional wellness is building or gaining energy internally to stay mentally strong. Things or problems that are seen can be detected easily and are preventable. But emotion is ine feeling that is out of human control in most of the times.

People who fail to control emotions face emotional illness. They ruin their life, career and also life of others indirectly.

Many suicide cases reported because of uncontrolled emotions around the world. This is more prevalent in people who face stress in different situations.

How to build emotional strength?
By keeping the consequences of emotional illness, we have picked up some good things that gives emotional strength.

Lead a joyful life – Happiness is the important emotion that is missing in most of us. We are so busy that we forget to laugh and stay happy. We get less opportunities to have happy moments, so enjoy that moments to the extremes. Happiness is like medicine for emotions.

Do not wait for chances that give happiness, create chances to enjoy everything.

Control stress – This is the one that takes away life from one situation to other. It may give you good or bad memories. Stress is seen mostly in professionals who have busy schedule and struggle to achieve success.

Practice yoga – Yoga is proven very effective against stress, it will reduce stress slowly by healing mental imbalance. Pranayama is the simplest technique that everyone can work out at any place. It gives a deep relaxation and boost energy to brain.

Involve in variety of good activities – doing same work daily will be boring and take away enjoyment of life. Try to get involved in activities that you like most at least one per day, irrespective of how busy you are.
By getting involved in vast activities, you feel change in the environment, refresh your mind and it is an art of learning new things.

Have belief in your ability – This is important for attaining emotional wellness. Have confidence on you, that itself works very fast to build strength emotionally. Belief in one’s ability or religion automatically develop spirituality and will help you to understand roots of existence.

Be kind – If you are kind, others will reciprocate with similar passion when you are in distress, they will empathize your condition. On the other hand if you behave rudely, you may lose valuable relations in life that make you weak internally.

Habituate reading – Books create great impact on mind, some books may give information, some may give knowledge. Read books that inspire you and stay mentally fit. Books are a set of tools of relaxation and staying healthy.
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Tips for Effective Contextual Campaign

Contextual advertising helps to target the visitors based on the website content. They can see the relevant ads that the visitors are searching for or reading in the website’s page. These advertisements are displayed in a vast number of websites that your ad network having to serve. The advertisement can be on websites or other media such as mobile. Now we will see some tips to lead the contextual campaign effectively.

  • Audience analysis: For a successful contextual advertising analyzing your audience will play a crucial role. Conduct a thorough internet usage habits study before you targeting a specific demographic. With this data, you can publish your ads during time slots where the internet usage by those demographics is high. You can deliver targeted offers and messages. It will increase overall conversions and brand image can grow substantially.
  • Exclude the less conversion sites: In case of contextual advertising, you need to track your click through ratio (CTR) and responses. With these, you can find some websites having high conversion rates and some are only increase advertising expenses with less conversions. Rather than using large negative keywords lists, exclude the worst performing websites from your campaign.
  • Keywords: Keywords are crucial in the contextual marketing. When you are creating a keywords list for your campaign, try to create thematic and broad list of keywords instead of using approximations and synonyms for a few words. The contextual advertising does not work exclusively scanning by matching keywords; it works by scanning for similar content, because such type of list is necessary. A list of synonymous or approximations keywords mean your ad displayed only on the sites that your keywords corresponding specialized only. A thematic keywords list will help you to reach a broader range of customers.
  • Make it attractive: Carefully observe your competitors contextual ads and consider them. Find and try a way to make your ads stronger in terms of both creativity and keyword selection. Remember, you really have to stand out, among that the contextual targeted ads morass out there. To boost up your click through rates, consider using powerful offers, capitalized text and customer testimonials. Do design differently for each type of advertising if you have different campaigns. Since the purpose of each type of ad, campaign differs. Try designing different descriptions for advertisements and different landing pages based on final goal of concern campaign.

Contextual targeting ads ensure a decent return on investment (ROI) and can introduce your business brand and products and/or services to millions of potential prospects. However, contextual ad campaign requires proper approach to attain proper success.
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Video Factors’ Influence on Auto Shoppers

More people are interested on do it your self attitude. Instead of searching for someone to know about the automotive information, people are depending on videos increasingly. Video is one of the best effective media to tell clearly both visual and audio explanations. Videos also play a prominent role in the auto shoppers buying process. In this article, we will see a recently released research by Google to know about the video trend clearly.

  • Video research is on the rise: The online video research is on the rise among automotive shoppers. In the last year (2012) 78% of video researchers plan to watch videos the next time they shop for a car or truck. For the next year (2013) these are raised to 84%.
  • Time spent on watching videos is increasing: The amount of time spent on watching videos is growing. At present half of auto shoppers watch 30 minutes or more. 1 in 4 auto shoppers watched more than one hour while researching, which is up 57% over last year.
  • Brand discovery and consideration: Videos are helping to advance brand discovery and consideration.
    • 57% of auto shoppers said watching videos online helped them to introduce new brands.
    • 47% of auto shoppers said that they first heard about cars or trucks by watching online videos.
    • 74% said that videos are helped them to learn more about specific trucks or cars.
    • 65% auto shoppers said that they were able to narrow down their options after watching.
    • Online videos are became the top format for driving brand consideration. 37% said that online video ads prompt them for brand consideration. The tablet advertising, direct mail and cell phone ads are closer to this with 36%, 35% and 35% respectively.
  • Shoppers are taking action after watching video: The auto shoppers are taking some action after they watched the videos online.
    • 61% of auto shoppers used their computer to find more information after watching a video.
    • 49% of auto shoppers visited a dealership after watching a video.
    • 37% of auto shoppers searched dealership’s inventory after watching a video.
    • 33% of auto shoppers talked to friends, family or colleagues after watching a video.
    • 22% of auto shoppers said they viewed the video next to them they were watching.
    • 22% of auto shoppers used their mobile devices to find more information after watching a video.

Among all the formats of online advertising, online video is the No. 1 for influencing factor among shoppers. This report was done by the Millward Brown Digital and Google with more than 2,000 surveys and above 4,000 purchaser digital paths click stream analysis fielded up to May 2013.
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Tips to Help Your Child Overcome Fear of Dentist

Fear of dentist is anticipated in children when visiting for first time. With several pointy instruments and unfamiliar noises, how could child not be puzzled and afraid? Dental visit can make your child cripple, but this does not mean that you should avoid visiting the dentist. This can make your child’s fear even more worst. In addition, skipping regular dental visits can turn minor problems in to major ones that might require treatment that is more painful.
To help your child overcome dental phobia, here are few tips that will make your next dental visit a pleasant one.

Start early
The earlier children visit the dentist, the better they will feel. Dentist recommends having their first dental visit as soon as your child first tooth erupts. More than anything, this will help your child to become familiar with the dentist and feel comfortable in dental office environment.

Stay with your child
Stay close to your child during dental checkup. This will help him/her keeping calm. It is better to ask the dentist whether you can hold your child’s hand or can make him/her sit on your lap for dental examination. After few visits, you can encourage your child to be strong big boy/girl who does not need your help. This will help your child develop confidence and inner strength.

Keep talking about importance of good oral hygiene
Regularly talk about importance of oral hygiene and visiting the dentist. Keep explaining how dentist will keep your teeth protected from cavities. As you talk more often, it will seem normal to visit the dental office for checkup. After the dental visit, ask your child about what he liked and what he did not. This will help build more confidence.

Dr. Haugseth explains “ A no-nonsense attitude from the parents will set the stage for what the child should expect to achieve excellent oral health.”

Avoid scary words
When talking to your child about visiting the dentist, avoid using words like “hurt”, “pain” or “injection”. This will only make the matter worse. Your child will become more anxious and afraid. Experts in this field advise using positive words like “clean”, “healthy” and “strong teeth”.

Try making it a fun
This is the most important thing. Make the dental visit a fun experience instead of something unpleasant. Moreover, a good family dentist provides fun atmosphere for kids of all ages.
Dental fear in children is quite normal. As a parent, you can use the above tips as tools for preparing your child and making every visit a good experience.
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Reasons for Auto Dealership not to Ignore Bing

There is no question about the domination of search engine market by Google. It is often the only and first thought when dealing with the search engines. However, sensible marketers understand that auto dealership should not to ignore other search engines, especially Bing. Here are some reasons for auto dealerships should consider Bing when crafting an online marketing strategy.

  • Bing ads are efficient and cheaper: Are Microsoft Bing advertisements cost lower and are more efficient way of generating leads for auto dealerships? Google’s Adwords program often gets the core share of the digital advertisement budgets, but may be it is time to rethink that strategy. When using Bing there is certainly very less competition and a lower cost to nabbing highly coveted keywords, and cheaper need not mean less effective. According to Brain Utter (general manager of Bing), healthy clicks over the past year from the Bing advertisements have seen a 25% increase. These clicks are important because they can maintain an advertiser’s ROI (return on investment).
  • Easy way to expand your market: Bing is not only a simple to implement, but will also help you to reach millions of unique Internet searchers, including those who do not search on Google search engine. If your dealership have Google Adwords account and is already set up, it just takes a few clicks to port over the Google campaigns into the Bing advertisement platform. There are 163 million unique searchers on the Yahoo and the Bing network in the United States, and whom 54 million do not search on Google. Once you port it to Bing you can access them. In addition to this, these searchers spend 23% more than the average Internet searchers and 5.6% more than the Google searchers online. It shouldn’t be ignored as it is certainly an untapped market.
  • New updates: The new interface by the Bing is more visually appearing and certainly cleaner. They have tightened the brand elements, introduced new fonts and updated the logo. However, revamp is not strictly cosmetic. The page zero helping before finish search, as it allows the users to take action or to get answers even before they see results page. The pose position is designed for high confidence results, it is the surface area at the top of search results page.
  • Bing search result are preferred over Google nearly 2:1: Microsoft blind tested Bing in the recent Bing it on challenge against search engine champ Google. It was carried out by “Answers Research” an independent company, conducted ten searches drawn from out of 450 possibilities. The results reveled that more people preferred Bing over Google. Of nearly 1000 participants, 57.4% choose Bing, 30.2% chose Google more often and 12.4% resulted in a draw.

Bing continues to increase its search market share. While Google still has a commanding lead in United States in explicit core search, Bing has been making a healthy showing. According to the comScore’s recent search engine rankings, the market share of Bing is 18%. It is large enough of the pie to make savvy marketers sit up and take notice.
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