Archive for January, 2014

Understanding Ad Servers

An ad server is simply a computer or web server. This server is backed up by a database, which stores the advertisements and used them in internet marketing. The web server delivers those advertisements to website visitors. The web server content is constantly updated, so that the ads displayed web page or website contains new advertisements when the page is refreshed or visited by a user.

  • Ad serving: Ad serving is the service and technology, which places ads on websites. The purpose of the ad serving technology companies is to deliver the targeted ads based on the website visitor’s interest. These companies provide software to the advertisers and websites to serve ads, different advertisement campaigns progress monitor, count the ads, and choose ads that make advertiser or website most money. These will helps for an advertiser to determine Return On Investment (ROI) on a particular website.
  • How it works? When a visitor visits your website, it will display ads along with the content. If you are subscribed to a third party ad server, they place the ads. Means content is from your site and ads are from other website or server. Browser assembles all the information that fed from different sources because both website’s original content and the ads appear on the same page. To assemble the ads correctly, website directs the browser to collect the data from different website’s ad server.
  • Functionality: The functions of the ad servers are uploading rich media and advertisements, trafficking advertisements according to different of business, targeting ads to different content and users, optimizing and tuning based on results, reporting interaction metrics, post impression activities, post click, clicks and impressions. The other advanced functions are frequency capping which makes users to see the ads for a limited time as well advertisers can also set a frequency cap on spending of money and limit their ads. Sequencing ads provides users to see messages in a specified order. It is also called surround sessions.
  • Optimization and targeting: One aspect of this technology is semi-automated and automated. Which means targeting, placement, optimizing bid prices or other characteristics? Significant methods in ad serving technology include behavioral targeting, contextual targeting and creative optimization.

An ad server can be run by third party or locally or remote ad servers. Remote ad servers serve the ads different domains, which are owned by different publishers. The ads delivering by these are from a central source, so the publishers and advertisers can track their online advertisement distribution. It is single location for distribution and rotation of the ads across the web. Local ad servers are run by a single publisher. It can allow serving the ads to that publisher’s domains.
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Tips for First Time Investors in Real Estate

In traditional investments, interest rates remain low. After a turn-around of the economy starts, recovering people are exploring to invest in different ways. Real estate is on the raise and has the ability to provide long-term financial security to the investor, which other investment strategies do not have. This advantage makes it as one of the best options to invest. If you are the first time investor in real estate, the following are a few things to know.

  • Educate yourself: Before you are entering into a field to invest your hard-earned money, you have to be familiar with the subject matter and at least some basics of that investment. There are many blogs, websites and content available in the Internet about each. Buy some books on the property investment. Reading these will make you to get a massive knowledge on the property investment.
  • Take experts’ advice: If you are taking the advice from your family, friends, or close relatives, stop it. This is because they may not be experts in that field. Even they are having good knowledge in that field; your interests will effect on them and based on it they may tell to you. Ask the experts like accountants, banks, and mortgage brokers for advice. Most of these are providing service free. Even you spend some amount for them will be well spent for you.
  • Determine strategy: You need to determine the time that you are willing to invest along with capital. Determine in which form property you would like to invest, like to become a property owner, resell and restore properties, apartment buildings or commercial real estate or to develop commercially. The strategy will bring down your choices and make you to focus on the best suitable property.
  • Diversify the portfolio: If you are the starter in the real estate investment and wants to concentrate more on it, you must need to diversify your investments. Select the portfolio with low risk. Investing in a diversified portfolio protects your money and it prevents financial crisis for you even one or some of the properties in your portfolio make loss. Properties with lower risks will make you to sustain for a long term and can get good returns over a time.
  • Location: Location plays a key role in the real estate. Even you are buying to give the rent or for resale of the home will greatly effect by the location. Check out the neighborhood, school district, estimates the area’s popularity in next fifteen to twenty years, commercial activity in that area etc. If it is in a good school district and good residential activity, most people will like to purchase your home.

Some investors estimate that they can recoup quickly and invest heavily in the beginning. Such decision my lead them into trouble in many cases. Start investment with a small amount of money. This is likely to affect your current savings plans. Do not invest in the real estate as a replacement to your existing plans, but as a supplement. Later, you have a great success and got expertise in the field you can move.
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Choosing the Right Neighborhood for Your New Home

Buyers spend considerable time by looking at listings in the websites, searching for their dream and within-budget home. Few people spend a little time on knowing the neighborhood. If you are buying a home means, you are investing on the neighborhood. It may be for resale or for your permanent address, neighborhood is an important consideration. We will see how to choose the right neighborhood for your new home.

  • Crime and safety: Crime and safety in the neighborhood are very important. To know the crime information of that area, search in the internet using search engines like MSN, or Yahoo or Google etc. You can find some information about the crime in that particular area or community. If it is a big city, you can get clear reports. In small towns, some basic information has been maintained. If you are not getting sufficient information, just contact the police department located in or nearest to that area. They can provide good information about the area or community. Check the area by drive around and look for vandalism or graffiti those are like broken windows, strong deterrents for homes like, high fences, signs of beware of dogs, bars on accessible windows etc.
  • Transportation: Most communities are designed around town center concept. This provides to the residents can walk to entertainment, shops, restaurants and sometimes to work. Homes that located near to popular commuter routes and subway stations are more costly than the longer distance homes.
  • Check for traveling time to your office, have to go with or against the traffic, route navigation, public transportation alternative, taxi fares, transit stop distance and other your personal requirements. Ask the realtor if there is anything available for low cost with these facilities. If not available and you need them, you may need to compromise and have to take a smaller one.

  • Schools: If you are planning to have children or already have good schools in a community is already a higher priority. Even you do not have children to educate or don’t plan for children, schools in the neighborhood should be must.
  • It will add considerably to value of your home. In a nationwide survey conducted by Redfin a real estate company in 2013 reveals that Americans pay $50 more per square foot to the homes that have top ranked school in neighborhood than average ranked school.

  • Taxes and Property values: Find out the current tax rates in that area and changes in the tax rates in past five years as well is there any increase expected. Find out the present value of the houses in that area, past five and ten years average values. Check how much the property value increased. Is there any development in the past five and ten years, and check the future development plans in the future years. You can find this information at the local chamber of commerce or city hall. If there is any development in that area, traffic and taxes will be increase.

Make your own preferences about your neighborhood for your new home. Those are based on your interests like anonymity, newer development or older neighborhood, proximity to restaurants and shopping, parks and trees, walking to amenities, busier active area or quiet streets, etc.
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Advantages of Ad Servers

An ad server is a software platform. It tracks the distribution and placement of advertisements. Generally, most of the ad serving companies will adserverprovide suggestions and reports to maximize data benefits and to improve the campaign performance in the future. In this article we will see the advantages with ad servers.

  • With an ad server, there is no need to rely on the vendors for your campaign statistics. The payment is not based on vendor report delivery, but it is based on actual delivery.
  • You can access the statistics throughout the campaign. These real time statistics will allow you to ensure and revisions of your campaign performance.
  • Removing the old ad and adding a new ad needs a few simple clicks.
  • Multiple ads can get displayed and rotate together in one placement. It is including ads from affiliate programs or ads from ad networks and from your own advertisers.
  • You can stay in control with the ad servers on your ads. From your available impression inventory, you know how often each ad takes, and where the ad shows on the website. Ad server can optimize your ads using your chosen criteria; it helps to display ads better and more often.
  • For audience engagement and efficiency, multiple creative pieces can be compared and used. Modification is easy for certain improperly performing creative pieces.
  • With the multiple landing pages, you can get the ability to compare and use various landing pages for each creative piece. In addition, at any time landing pages can be swapped out.
  • With the ad servers you will have the capability of serving and interfacing rich media.
  • You can test multiple ad locations or ad versions to see which is better for your revenue and for your advertisers.adserver
  • Advertisers have their own accounts to view CTRs, clicks, impressions and visitors seeing their ads. Since you put your advertisers in control, this is beneficial to them, or you can schedule a weekly automatic email report to their inbox.
  • Your advertiser and you can target a narrow and specific group of visitors from a specific time zone, interest, city, or region.
  • On the user’s web browser a cookie will dropped when they exposed to the ad. The banner receives credit for site visit, if the visitor ends up skipping the advertiser’s website.

Experiment and try with different pricing models like simple flat rate, CPA, CPC or CPM can be possible. Each of these formats can have a different rate. Promotion of own advertising opportunities or up-sell or cross-sell of other related products can do from the same spot. To display and manage the ads, ad server is a very flexible tool and that keep the ideas alive.
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Why Does Your Website Need an Ad Server?

Ad serving solutionAd servers help advertisers, networks and publishers with ad trafficking, campaign management and ad management. Ad servers have so many alternative names, those are click trackers, affiliate tracking systems, yield management platforms, ad network optimization systems, click tracking systems, video ad servers, mobile ad servers, advertiser management systems, ad tracking systems, ad platforms, ad serving systems, campaign management platforms, and ad management platforms. These names come based on the functionality of the ad servers. Now we will see why your website needs an ad server.

  • Tracking campaign statistics: Tracking campaign statistics is very important for any business. Without an ad server accountability of the campaign process and results. Ad servers provide the entire information that relating to your online marketing campaign. It will help you for future prospects.
  • Control over the ads: Giving ad tags to an ad network or a publisher to run in their ad server provides control over how ads are served, what ads and to which users. In addition, in the perspective of creative, can get more control over the ad formats like expandable ads, video ads, or running text ads. As well, ad servers also provide ability to optimize ad delivery.
    • Centralized management: Without an ad server, you have to depend on the publisher’s ad operations team for the campaigns creation and management. If the publishers are increased, logistical complexity will dramatically increase. If there is an ad server for campaign management, across all of your publishers, you can create a centralized management control, and in a single database can aggregate all the campaign statistics.

website monitoring service

  • Data control and ownership: With an ad server, you can control and own all of your campaign data. If do not have an ad server have to rely on publishers and there is no ownership and control over the data. If your campaign goal is return on ad spend (ROAS), must have to track the revenue. As well you may do not want to reveal how much profits you are making on the publishers ad inventory. In this case, ad server gives confidentially track the campaign performance metrics by controlling and managing your campaign data.

Several different ad servers are there. Those are for publishers, for agencies, marketers or advertisers, and for ad networks. The publisher’s ad servers are designed to maximize publisher’s revenue by serving the ads as highest paying is first and it is easy for the trafficking team or publisher’s team to start a new advertiser and monitor the performance. The advertiser’s ad servers help in campaign management. The ad servers for ad networks similar to publishers and in addition to them, it provides the information that the revenue produce by publishers.
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Buying a Home With Resale Value Based on Location

There are so many things that should be considered when buying a house. Since most home buyers expect to purchase a better and bigger home someday in the future. So resale value is an important factor in the buyer’s decision making. You use the proceeds from selling one house to buy the next home. While no one can guarantee that the house will grow in value, there are steps you can take that to maximize your potential gain.

  • Location: “Location, location, location” is almost hackneyed phrase and is a most common in real estate literature. The real estate agents may also throw at you when ask for advice. Location is extremely important to the resale value of the home. The idea to buy a home that will appeal to the largest number of potential home buyers in future. A good choice of location can maximize positive influences, and minimize the potential negative influences on the future resale value.
  • Local community, town or city: You need to choose what communities or cities you and your family members would like to live in before you can actually pick out a home. There are many factors you need to pay attention, it is not only for yourself, because you intend to eventually sell the house to someone else. Carefully choosing of your community is the first step that can help to maximize your future potential resale value.
  • Economic stability: When choosing a community for your home purchase, a city with a stable and viable economy will makes the most sense to purchase. Five years, a decade or even more from now till you want to sell your home, you can keep a reasonable expectation that the community will still in demand to live. Make sure in addition to residential neighborhoods, a healthy mixture of business and commercial districts. These will provide jobs to local residents, add an income source and the city can maintain and upgrade services and roads.
  • Local government: Check the services that provided by the local government those like library branches, books stock and the recent best selling books. Look into the local crime statistics and compare the city with the national average and other nearby and similar local communities. See the responsive and effective to community needs by the police force. Also see for the fire stations to arrive quickly when any emergency.
  • Schools: Even you do not intend to have children or not have school age children, you should pay attention to the local school system. This is because when you sell the property or house, most of the potential buyers will have these concerns.

The property taxes also effect on home buyers. Property taxes may be higher in a town than another nearby city, and where the taxes are higher cost per square foot of home is lower. Buyer get at lower price, but need to bare higher taxes. So consider also property taxes while you planning to invest with a view of resale.
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Search Engine Advertising Tips for Car Dealerships

Before buying a new vehicle, shoppers check media sources. However, the dealer website is one of the sources that continues to grow in importance in an auto shopper’s purchasing journey. The prospects should be able to find the dealership website before they use it. To stay competitive with search engine advertising in your local market, it is essential to establish some best practices at the time of setting up paid search campaigns to promote your dealership inventory. By implementing the following practices, you can reach the targeted shoppers as they’re searching online.

  • Campaign creation with makes and models: Consumers are able to find the car they are searching for and your dealership easily, is the primary factor to remember before you are going to start a paid search advertising campaign. So using of model and make keywords along with your location is very important to shown in the search results when someone searching for them.
  • If you have more than one make, it is better to create separate campaign for each of them to get the maximum from your advertising. This will provide a facility that you can effectively control and monitor the performance and budget for each campaign. However, it may look like a good strategy to extend the budget by combining all the makes you sell into a single campaign. In those cases, you will not be able to control or divide your spending for each brand. Then, create ad groups by model within the campaigns.

  • Keep your dealership name in keywords: Do not forget to keep your dealership brand name as keyword along with makes and models keywords. Keeping the dealership name as a keyword in the list makes you to display in the search results when users search with your name and your online presence will increase with the number of search results in the search engine page increase.
  • Make sure to reduce current inventory: Spend for the advertising on the old car models that you have from more or less a year in your physical inventory. New car models can make excite the customers. Don’t spend precious advertising dollars on those you don’t have at present. Update text ads with new offers to sell quickly.
  • Understand OEM guidelines: At the time of bidding on competitor’s offers, it is important to understand the OEM (Original Equipment Manufacturer) guidelines and the financial impact to your campaigns. Bidding the same OEM dealerships is generally against for most OEM guidelines. For instance, a Toyota dealer bidding on another Toyota dealer’s terms is often against the OEM guidelines.

The lifetime value of a happy customer is more than profit on one transaction. When you set up a search ad campaign, it will generate some calls for service. Actually, these are not bad calls. If the customer is satisfied with the service that you provide, he will be a customer for you for many years to come. So don’t leave the calls that you got for service and make them for long term.

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Effects of Stress Management on Your Health

Stress is the trash of modern life, we all generate it but if you don’t dispose of it properly, it will pile up and overtake your life – Danzae Pace

Stress is a common problem that is faced by many people. Stress if not managed can lead to disruption of almost all your body processes which will put you at increased risk of numerous problems that include:

  • Headache/migraine
  • Anxiety
  • Fatigue
  • Sleep problems
  • Irritability or anger

Prolonged stress can lead to major health problems, here are some of the physical and mental effects of stress.

Effects due to physical stress
In general, physical stress is visible to human eyes and reaction is also very fast to this type of stress. Some conditions what we face due to this stress are tiredness, illness, headache, irritation, cold, stomach upset, etc. These effects can be reduced and treated by taking medication for some time. If ignored and left untreated it may lead to some other health problems.

Effects due to mental stress
Living with mental stress is nothing less to programmed death. So it is very important to avoid mental stress at early stages itself.

  • Shrinks the brain – Grey matter of brain plays an important role in making us mentally strong. But a person with mental stress is known to have reduced Grey matter, which effects psychological stability of mind. Adults or children effected with this stress behave violently. In some individuals, stress can even lead to a condition known as Alzheimer (forgetfulness) and reduces life span leading to early death.
  • Health problems – Overweight, asthma, high blood pressure, improper development of fetus brain during pregnancy, are some of the health problems faced due to mental stress. In extreme cases, if blood pressure is not regulated, then it can have symptoms of heart attack. Because of stress, some people have more food than what they have regularly, this makes them overweight and this can further lead to increase in cholesterol levels thus effecting the heart. Asthma, in general we refer to as “breathing problem”, apart from other reasons for asthma, stress also has effects on asthma. When a person is tensed or worried, he feels suffocated in breathing, which is nothing but asthma. If mother is stressed during pregnancy, it effects the brain development of fetus.
  • Early and immature aging in kids – There is an evidence showing that kids grown up in a stressful environment have reduced chromosomal ends called ‘telomeres’ which are important for improving the lifespan. They behave abnormally when compared to other kids. Further they cannot mingle easily with other kids.
  • Affects immune system – Your immune system becomes weak and the ability to fight against diseases decreases due to stress. People with stress are easily affected with infections frequently. Process of recovering from any illness is also delayed.
  • High risk of heart attack – Heart is the major organ for our survival. Stress has major effects on heart. People with stress develop high blood pressure which ultimately effects and leads to heart stroke or heart attack.

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Characteristics To Look For In an Enterprise Software

Enterprise software is identified by its characteristics that makes it a better option for software protection for organizations. It solves the problem of maintaining important things confidentially. It has minimized the risk of data getting stolen by others.

This article will help you in picking up the qualities required for opting enterprise software. The upfront aspects mainly focus on the uniqueness of enterprise software and why it has become an option for many organizations. Following are the characteristics of an enterprise software:

Security – The first and foremost characteristics of enterprise software is security. It enables specific users to access application functions and denies the same to others. It is unique in designing the functions. Because of the confidential aspects of the institutes, it can be either administration, business related, government organizations etc, and is highly maintained.

Scalability – It is the ability of the software to support quality service. Many software’s tend to show errors as they get loaded and do not support the service, and ultimately leads to low quality. Enterprise software is known for its high quality service.

Reliability – Enterprise software assures the integrity and consistency of the application. It provides reliability by maintaining close co-ordination of the hardware, networking, operating systems, application software and application framework.

Interoperability – It is all about data sharing and interface to external systems.

Venerability – Enterprise software makes sure that all the system resources are available from any side in the enterprise and also accessible to everywhere in the enterprise. It does processing in an organized manner such that it is easily visible for the operators.

Maintainability – It has the ability to check the errors, minimize them that affects the functioning of the system. It operates in a way that it does not interrupt the functioning of the other systems.

Extensibility – It will modify things of the existing function, if required without affecting its functioning. It can either add or delete an extension of the function.

Manageability – It plays an important role in managing all the above features of the system. It can have some improvements in the organization based on the requirement.

Portability – It is the ability of the software to run on a variety of hardware and operating systems. It is not confined to single system.

Accessibility – It is the characteristics of the software to access system functions through different languages and different agents.

Enterprise software plays an important role in gathering and interpretation of the data. If an organization is looking for all the above qualities, then enterprise software will definitely help in overcoming their problems.
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